About Me
Chalk it up to Experience
Establishing Chalkboard Club has been my vision for many years and I’m proud to be able to pass my knowledge on. Believe me, I wasn’t always a successful salesperson. I struggled in my early years, not from a lack of effort but because I simply didn’t have the knowledge and skills. Now I’m in a position to help salespeople be the best they can be, I’m doing just that.
My career has been spent exclusively in the solutions sales of goods and services, with extensive experience in the Information and Communication Industry. I know that technology is just a tool, not a solution on its own.
Chalkboard Club is me, Steve Cullen. I’m an Australian who calls Ireland home and has carved out a successful sales career in the USA, UK, Canada, Ireland and Australia.

Career highlights
Sales Manager Fujitsu Ireland
I won multiple 'International Salesman of the Year' awards
Founding Director Buy4Now
I was a director of the pioneering ebusiness from inception to trade sale.
Managing Director Buy4Now USA
I built client businesses in New York, Boston, Minneapolis, Portland
CEO BLP Better Life Products Ltd
My passion is to help salespeople be as good as they can be – often better than they think they can be – and I use a range of resources to achieve this, drawing heavily on my experience and drive.